Developing Social Media to Engage and Connect at the University of Liverpool Library

Zelda Chatten and Sarah Roughley’s  case study presents the University of Liverpool  Library experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. (abstract by authors)

You can hear more about the Library's use of social media at
cademic Librarians Communicating in the 21st Century Seminar at Maynooth University on 20th October.
More information and booking.